Based in the UK? Read our UK version of this guide with prices in pounds.
A pet portrait might use $10 of paper and pencils, but you're really selling 10, 15 or 20 hours of skilled work. Add the messages with the client, packaging and shipping on top. Artists who set prices by browsing the cheapest listings on Etsy or Facebook almost always end up earning far less than minimum wage.
Published price lists from US artists vary widely. For a single pet on a simple background, unframed, typical ranges are:
| Size and medium | Typical price |
|---|---|
| Digital portrait (head only) | $60–$150 |
| 8x10 graphite pencil | $115–$220 |
| 11x14 graphite pencil | $150–$275 |
| 8x10 painting | $120–$300+ |
| 11x14 painting | $230–$450+ |
Established artists with waiting lists charge well above these ranges. Newer artists are often below them, usually because they're undercharging.
Enter your materials, hours and the complexity of each piece, and PortraitPrice Pro calculates a price that hits your income and margin target. It works for pencil, pastel, watercolor, acrylic and digital work. It's an offline app and a one-time purchase.
See PortraitPrice Pro →Take a deposit before you start. Many artists ask for 50% on larger commissions and full payment upfront on smaller ones. State in writing how many revisions are included, your turnaround time, what happens if the reference photo isn't usable, and that the balance is due before shipping. Publish a holiday order cutoff date early, because the weeks before Christmas are the busiest of the year for most pet portrait artists.
Multiply the hours a portrait takes by your hourly rate, then add materials, shipping and selling fees, plus a margin. In the US, 8x10 pencil pet portraits commonly sell for about $115–$220, and 11x14 for $150–$275.
Many US artists charge $25–$75 or more per additional pet, depending on the size and detail of the piece. Base it on the extra hours the second animal adds.
Yes. A common approach is 50% upfront for larger commissions and full payment upfront for small ones, with the deposit non-refundable once work has started.